RmKV Campaign 1 : Belur Silks

To promote a new range of silk sarees, called Divya Shilpa collection. Each piece had design motifs inspired by sculptures from a famous temple. 

Each ad uses words from the Kannada language (campaign was exclusive to the Indian state of Karnataka, where Kannada is the primary language), with the copy referencing descriptions of the sculptures. 

(Shilabalike, translated loosely, means Woman as Beautiful as a Statue)

(Bhagyadhalakshmi, translated loosely, means Goddess of Fortune)

(Chennagidhe means Nice or Good)

(Bevu Bella means Bitter-sweet. A Kannada tradition is to eat a neem leaf (bevu) and a small piece of jaggery (bella) on the new year)

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